Your launch is set.
Your fulfilment should be too.
From pre-launch forecasting through peak-day surge and back down to steady-state operations. 2Flow flexes up and down with your launch calendar instead of committing you to the wrong capacity at the wrong time.
Launches are won or lost in the warehouse
The product is ready. The campaign is live. The PR is primed. And then 1,200 orders arrive in two hours and the operation falls over. Launches get judged in public, and fulfilment is the part the public actually sees.
The problem
What breaks when fulfilment isn't built for launches
Every launch sees the same patterns. The forecast is wrong. The surge is bigger than expected. And the operation built for average demand can't absorb it.
Demand is unpredictable
Forecasts are directional, not accurate. Reality can be double or half. A fulfilment setup that only handles the plan will fail both ways, either dropping orders on the way up or burning cash on the way down.
A launch miss is a brand miss
Late deliveries on launch week get screenshotted, posted, and remembered. The first 500 customers set the public narrative for your whole launch. Recovering from a bad opening is harder than getting it right the first time.
Post-launch is just as tricky
Three weeks after peak you're paying for capacity you don't need, or locked in a contract that assumed peak was the new baseline. Launch setups need to expand and contract cleanly.
How we handle it
A launch partner, not just a warehouse
2Flow's launch model covers the 30 days before launch, the launch window itself, and the 90 days of ramp-down after. The same operation flexes up and back.
Pre-launch forecasting partnership
Four to six weeks out we sit down with you and model the launch curve. Expected orders, SKU mix, peak windows, inbound stock timing. The forecast shapes the operational plan.
Surge staffing for launch week
Additional labour is scheduled specifically for the launch window. Capacity flexes 2x to 3x above steady-state without compromising dispatch accuracy on non-launch orders.
Launch-pack kitting at scale
Bundles, gift sets, PR boxes, influencer sends, signed editions. Each pack assembled to spec with scan-verified accuracy, held as dedicated SKUs in the WMS until they ship.
Flexible inbound windows
Bulk stock arrives on your schedule, not a rigid dock calendar. Inbound receipt is handled at pace so stock is live in the WMS before launch orders start flowing.
Rapid ramp-down after peak
Post-launch you move back to steady-state pricing and capacity. No penalty, no minimum volume commitment tied to the launch. You pay for what you ship.
Real-time launch-day dashboard
Orders picked, orders packed, orders dispatched, visible as they happen in the client portal. You can see the launch hitting in real time and react with marketing if things are moving faster than expected.
What's included
Every piece of a launch operation
From planning through peak to post-launch. The launch service is built as a whole, not stitched together from separate providers.
Launch forecasting
Pre-launch modelling and capacity planning.
Bulk kitting & bundling
Gift sets, bundles, subscription packs, launch editions.
PR & influencer boxes
Custom assembly, bespoke packaging, direct dispatch.
Surge staffing
Launch-week labour, pre-planned and scalable.
Flexible inbound
Bulk stock receipt on your schedule.
Same-day dispatch
1pm cut-off for launch-day orders. Same day out the door.
The launch process
Your launch partner from day -30 to day +90
A launch is a 120-day operation, not a 24-hour event. The way we plan and run the end-to-end is why brands come back for their next launch.
Plan a launch with usForecasting session, SKU spec, kitting plan, carrier options confirmed.
Bulk stock arrives, kitting runs, launch packs staged, surge staff confirmed.
Surge running, real-time dashboard, daily check-in, issues caught and fixed.
Ramp back to steady-state. Review session. Plan the next launch.
What brands say
Launch weeks that actually went to plan
We did a 48-hour drop and sold 4,200 units. 2Flow had it all out the door within 72 hours. Our customer comms team had nothing to deal with.
Founder
Beauty DTC Brand, Ireland
The pre-launch session was the part I didn't expect. They pulled apart our forecast and found two issues we hadn't seen. Saved us a lot of embarrassment.
Head of eCommerce
Health & Wellness Brand, Dublin
200 influencer boxes shipped in four days, all bespoke. Different inserts, different sizes. Scan-verified, no errors. That kind of accuracy at scale is hard to find.
Brand Manager
Home & Lifestyle Brand, Ireland
Common questions
Launch fulfilment questions answered
The questions brands ask when planning a launch with 2Flow.
How far before a launch should we engage 2Flow?
Can you handle a one-off launch, or is this for ongoing brands?
Do you handle influencer PR boxes and launch packs?
What if launch-day demand is higher than forecast?
What happens after the launch peak?
Ready to plan your launch?
Tell us about the product, the launch date, and what you're expecting. We'll show you what a launch run at 2Flow looks like.
Based in Dublin. Serving Ireland, UK & EU.