Your Retail Buyers Have
Zero Tolerance for Error.
Compliance-ready wholesale and retail distribution from Dublin. Routing guides followed. Delivery windows met. ASNs sent before you're asked. Whether you're supplying grocery multiples, pharmacy chains, or your own stores. Every order leaves right.
Retail buyers don't give second chances.
DTC fulfilment and retail distribution are fundamentally different operations. One missed delivery window, one incorrect pallet label, one ASN sent late. And you're looking at a chargeback, a delisted SKU, or a buyer relationship that takes months to rebuild.
Your DTC surge delays your retail orders
Most 3PLs run a single queue. When your Shopify store has a flash sale, your wholesale orders sit behind 500 DTC picks waiting to be processed. Your retail buyer doesn't care about your online volumes. They care that their order landed on a Tuesday, not a Friday.
Routing guide violations become chargebacks
Every major retailer. Tesco, Boots, SuperValu, Brown Thomas. Has a routing guide. Label placement, pallet configuration, delivery booking requirements, ASN timing. One deviation triggers a chargeback. At volume, non-compliance costs more than the margin you made on the order.
Own-store replenishment treated like just another order
Your own stores, concessions, and pop-ups have specific windows, stock configurations, and display-ready requirements. A 3PL that treats a flagship store replenishment the same as a parcel to a home address is going to let you down on the floor. Not just in the system.
From Order Receipt to Retailer's Dock
Every B2B order follows a defined path through a dedicated retail lane. Separate from DTC, compliant from the first pick, documented from the first label.
Retail Buyers. Own Stores. Trade & Wholesale.
Each channel has different timings, different compliance requirements, and different consequences for getting it wrong. We run a defined workflow for each. So none of them get treated like the other.
Grocery multiples, pharmacy chains, department stores, and health retailers all have non-negotiable requirements. We follow them. Every delivery arrives to spec, on time, with the documentation already sent.
- Tesco, SuperValu, Dunnes, Boots, Brown Thomas compliance
- Routing guide adherence per buyer, stored in system
- Shelf-ready and display-ready packaging
- ASN generation and submission before delivery
- Chargeback-free delivery record maintained
Flagship stores, concessions, Grafton Street, Kildare Village, London. Your own retail estate needs its own replenishment rhythm. We run it as a scheduled service, separate from your DTC queue, so your floors are never empty when it matters.
- Scheduled replenishment cycles per location
- Ad-hoc top-ups for launches and promotions
- Display-ready stock and visual merchandising prep
- Pop-up and concession event fulfilment
- Staff-ready delivery slots where required
Independent retailers, hotel groups, salon chains, corporate buyers. The trade channel that doesn't fit the retail buyer model but still needs reliable, documented, on-time fulfilment. We handle it with the same discipline as any other channel.
- Distributor replenishment across Ireland and EU
- Hospitality and hotel group fulfilment
- Salon, spa, and professional trade accounts
- Corporate gifting and bulk B2B orders
- Pharmacy independent and banner group distribution
Everything We Handle for Retail & B2B
From routing guide configuration to proof of delivery. The complete B2B and retail distribution capability at our Dublin warehouse.
Dedicated Retail Fulfilment Lane
B2B orders processed in a separate queue from DTC. A spike in online volume never delays your wholesale dispatch. The two operations run independently.
Routing Guide Management
Each buyer's routing guide requirements stored in our system and applied automatically. Label positions, pallet specs, inner/outer carton requirements. No manual checking, no missed steps.
Delivery Window Scheduling
Orders staged and dispatched to meet buyer-specific delivery windows. Not the next available carrier run. If a window is at risk, you're told before the buyer is.
ASN Generation & Submission
Advance shipping notifications generated and submitted to the buyer's system before goods leave our dock. Meeting EDI and portal requirements without manual intervention from your team.
Shelf-Ready & Display-Ready Packaging
Products prepped for shelf placement. Retail-ready outer, price stickers, display unit assembly, and inner pack configuration to the buyer's planogram requirements.
Pallet Build & Configuration
Pallets built to buyer spec. Layer patterns, stretch-wrapping, pallet labelling, and height/weight compliance. GS1-compliant pallet labels generated for all major buyers.
EU & UK Export Documentation
Customs documentation, commercial invoices, and country-specific labelling for B2B orders shipping to UK and EU buyers. Managed at dispatch, not as an afterthought.
B2B Returns & Retail Refusals
Retail refusals and B2B returns received, graded, and reprocessed. Refused stock either re-enters inventory at the correct grade or is quarantined. Never lost in the system.
Real-Time B2B Order Visibility
B2B order status visible in Mintsoft in real time. Staged, picked, dispatched, delivered. No chasing the warehouse for updates on where your retailer's order is.
Retail Relationships Built on Reliable Dispatch
It comes in quite quickly into the warehouse and can be dispatched quite quickly out. Usually a very quick turnaround. Because sometimes there's very little time between us receiving a product and having to dispatch it to store. They handle our retail and DTC from one place.
They have a good understanding of the big retailers that we deal with. They're doing it a long time. There's a willingness, the majority of the time, to try and make something happen. When you're a small business, certain things can make such a difference.
I'd recommend it to anyone selling physical goods. You don't need to have a massive inventory. I think people think of outsourcing as this huge mammoth thing. It doesn't have to be.
Built for brands growing beyond DTC.
The moment you take your first purchase order from a retail buyer, your fulfilment operation needs to grow up. Here's who we do this best for.
You're selling through multiple channels and need each one fulfilled correctly.
- Have purchase orders from grocery, pharmacy, or department store buyers
- Operate own stores, concessions, or pop-ups that need scheduled replenishment
- Supply distributors, pharmacies, or trade accounts alongside DTC customers
- Have experienced chargebacks or delivery complaints from retail buyers
- Are expanding from Ireland into UK or EU retail distribution
- Need retail and DTC to run without one disrupting the other
Retail & B2B Distribution. FAQ
Ready to grow into retail without the growing pains?
Tell us your channels, your buyers, and your volumes. We'll show you exactly how 2Flow handles it. And how we keep retail and DTC from getting in each other's way.
No commitment required • Dublin-based team • Experience across grocery, pharmacy, department store & own-store channels