27 countries.
One warehouse.
A single EU-based fulfilment operation for brands selling into the European Union. Dublin is the launchpad: for Irish brands already here, for UK brands sidestepping post-Brexit friction, and for US brands looking for a simplified EU entry point.
Europe is too big to serve from anywhere else
447 million consumers across 27 countries. Different languages, different VAT rules, different carrier relationships. The brands that win in the EU don't try to serve every country separately. They pick one EU-based operation that handles the whole block.
The problem
Why EU fulfilment is so often broken
Brexit made EU fulfilment harder for UK brands overnight. It's always been hard for US brands. And even Irish brands struggle to move from domestic to EU without the right operation in place.
Post-Brexit broke UK to EU fulfilment
Customs declarations, VAT schemes, delays at the border, duties owed on arrival. UK-based EU customers now routinely refuse delivery or ask for refunds. The economics of UK-based EU fulfilment stopped working in 2021.
Country-by-country fulfilment gets messy
German fulfilment provider, French fulfilment provider, Dutch fulfilment provider. Each with their own stock, their own reporting, their own contracts. What started as "serving the EU" becomes "managing five 3PLs".
US brands struggle to enter Europe
Shipping direct from the US hits duties at the door. Setting up a German warehouse is a six-month project. Most US brands end up offering poor EU delivery, which means capping their EU sales at a fraction of what they could be.
How we handle it
Ireland is the simplest EU entry point
Ireland is an EU member state. That's the whole thesis. Stock lands once, clears once, and reaches 447 million consumers without another customs touch.
EU-wide carrier network from Dublin
All 27 member states are served through our carrier relationships. DPD, An Post international, and integrated EU carrier partners. One carrier strategy for the whole EU.
No customs between Ireland & EU
Shipments from Dublin to Berlin, Paris, Madrid, or Warsaw don't cross a customs border. No declarations, no delays, no surprise duties for the customer. It's a domestic shipment at EU scale.
Irish brand? No change
For Irish brands, EU delivery is just domestic fulfilment that extends to 27 countries. Same warehouse, same stock, same operation. The EU customer experience matches the Irish one.
UK brand? Dublin sidesteps Brexit
Ship your EU-bound inventory into Dublin once (with one customs clearance), and from there it flows into the EU like any other domestic operation. Your EU customers get pre-Brexit delivery experience again.
US brand? Single EU entry point
Rather than setting up in five EU countries or shipping direct from the US, run your EU operation through one English-speaking warehouse in Dublin. One contract, one stock location, 27 markets.
Returns handled back to Dublin
Returns from any EU country route back to our Dublin warehouse. Inspected, graded, restocked or refurbished. Full visibility in the client portal.
What's included
A full EU operation from one location
Everything you need to sell cleanly into 27 EU countries, without the country-by-country complexity.
EU-wide carriers
All 27 member states covered from Dublin.
No EU customs
Ireland-to-EU shipments are customs-free.
Single stock location
One warehouse for 447m EU consumers.
VAT & OSS handling
EU VAT OSS compliant where applicable.
EU returns management
Reverse logistics from any EU country.
Multi-country reporting
Country-level dispatch visibility in the portal.
Why Dublin
Dublin works for EU fulfilment for four specific reasons
Ireland isn't just "an EU country". It's the one with the specific mix of factors that makes it the right EU launchpad for English-first brands.
Talk to usNo customs between Ireland and the other 26 member states. Stock flows freely.
Work in English end to end. No translation overhead for UK and US brands.
Corporate setup is fast, tax-efficient, and well-understood by international teams.
Direct shipping and air links to every major EU hub. Dublin is closer to most EU capitals than London.
What brands say
Brands who sell to Europe from Dublin
Post-Brexit our EU orders were getting refunded because of customs delays. We moved our EU stock to 2Flow in Dublin. Problem solved in a week.
Founder
UK Beauty Brand
We're a US brand entering Europe. Setting up in Germany would have been a six-month project. Dublin was four weeks. Same market reach.
VP Operations
US DTC Brand
20% of our orders are now EU. We didn't need to change anything except tick a box on shipping. Same 2Flow operation, bigger customer base.
eCommerce Director
Irish Wellness Brand
Common questions
EU fulfilment questions answered
Questions from Irish, UK and US brands considering Dublin as their EU operation.
Can non-Irish brands use 2Flow for EU fulfilment?
What countries are covered?
How do you handle customs and VAT?
What's the typical delivery time to EU destinations?
Do you handle returns from EU customers?
Set up your EU operation?
Tell us where you're based, where your EU customers are, and what your current setup looks like. We'll map out what Dublin-based EU fulfilment would look like for your brand.
EU member state. English-speaking operations. 27 markets from Dublin.