Your stores replenished on schedule. Every time.
Own stores, pop-ups, concessions, and event locations. 2Flow runs your retail replenishment as a scheduled operation, separate from your DTC queue, so your floors are never empty when it matters.
Your stores deserve a fulfilment operation built for them. Not adapted from a DTC queue.
The brands that struggle with own-store replenishment are not doing anything wrong. They have the wrong operation for the job.
Own-store replenishment gets treated like any other DTC order
A box picked by your 3PL and sent with a regular parcel label to your Grafton Street store is not store replenishment. It is a workaround. Your store team is opening deliveries that are not shelf-ready, chasing tracking numbers meant for consumers, and doing the merchandising work that should have been done at the warehouse.
DTC order spikes starve your store replenishment
When your online store is at peak, most 3PLs' single fulfilment queue means your pop-up or flagship replenishment gets pushed. If your store opens on Saturday and the replenishment did not make it because Black Friday DTC volume had priority, you have lost both the weekend and your store manager's trust.
Pop-up and event logistics have zero margin for error
A pop-up opens on a specific date. The stock needs to be there, display-ready, on time. Not approximately. Not pending carrier collection. The consequences of being wrong are not a bad review. They are an empty event stand on opening day.
A Retail Replenishment Operation That Runs on Schedule
Scheduled cycles, display-ready prep, dedicated retail lanes, and event fulfilment. Built for own stores, pop-ups, and concessions.
Scheduled Store Replenishment
Regular replenishment cycles set up per location. Weekly, fortnightly, or on-demand. Dispatch timed to your store's receiving window. Stock arrives shelf-ready without your store team doing warehouse work on the shop floor.
Dedicated Retail Lane
Your own-store replenishment runs in a separate fulfilment lane from DTC orders. A spike in online volume never delays your store replenishment. The two operations are independent.
Display-Ready Preparation
Products picked, packed, and prepared to planogram or display spec. Shelf-ready packaging, price stickering, and inner pack configuration applied before dispatch. Your store team merchandises, not unpacks.
Event & Pop-up Fulfilment
Opening day stock delivered on time, to the right location, display-ready. Ad-hoc top-up deliveries during the event. Collection or return of unsold stock managed at close.
Concession Replenishment
Department store concessions, pharmacies, and third-party retail locations supplied on their replenishment schedule. Compliance with buyer receiving requirements managed at dispatch.
Ireland & UK Own-Store Delivery
Replenishment to locations across Ireland and the UK from our Dublin warehouse. Grafton Street, Kildare Village, Brown Thomas, Henry Street, and UK concessions all covered.
Retail Teams Who Stopped Chasing Replenishment
The stock arrives shelf-ready. My store team do not open boxes and work out where things go. It just lands right.
We ran a pop-up at Kildare Village for six weeks. 2Flow handled every replenishment cycle without a single problem. The stand was never empty.
Our DTC business got a lot busier and our store replenishment kept running perfectly. They do not mix the two up. That matters when both are important.
Ready to run your retail estate without the operational headache?
Scheduled replenishment, display-ready stock, and a dedicated lane that never competes with DTC. Tell us your locations and we will show you how it works.
No commitment required • Dublin-based team • Own stores, pop-ups, concessions, and events across Ireland & UK