Ship to retail.
Without the compliance headaches.
Selling into Irish and UK retailers means retailer-specific labels, EDI, ASNs, booking slots and paperwork that doesn't forgive mistakes. 2Flow handles all of it from one Dublin operation, alongside your DTC orders if you need both.
Retail is unforgiving of operational mistakes
Retailers don't absorb your errors. A missed booking slot, a mislabelled pallet or a broken ASN triggers chargebacks, refusals and a black mark against your supplier score. The difference between a good retail supplier and a great one is almost always the fulfilment operation behind it.
The problem
Where retail suppliers lose money quietly
Retail chargebacks rarely come from one big failure. They come from the same small compliance gaps, repeated across months, that never quite get fixed because the ops team is too busy shipping.
Labels don't match retailer specs
SSCC formats, barcode placement, pallet cards, shelf-ready markings. Every retailer is slightly different, and the wrong label is an instant chargeback.
EDI and ASN are fragile
In-house EDI integrations break whenever the retailer changes a field. ASNs arrive late or with mismatches and the shipment gets refused at the DC gate.
Booking slots eat ops time
Each retailer has its own portal, lead time and cut-offs. Someone on your team is spending hours every week managing slots rather than growing the business.
How we handle it
Built for retailer compliance, not just order volume
2Flow's B2B operation was built around the demands of Irish and UK retail. Labels, ASNs, booking slots and paperwork are part of the standard process, not a bolt-on.
Retailer-specific labelling
SSCC, GS1-128, shelf-ready cases, pallet cards. Each retailer's spec is maintained centrally and applied at pick, so labels always match the destination DC.
EDI intake and ASN generation
Orders arrive over EDI. ASNs are generated, validated against the shipment and sent inside the retailer's lead time window. No manual files, no last-minute scrambles.
Booking slot management
We run the retailer portals on your behalf: book the slot, align the pick window, hand off to the carrier, and chase when something slips. You see the outcome, not the queue.
Case and pallet picking
Pick to eaches, cases, layers or full pallets from the same stock pool. Mixed pallets built to retailer specification. Shelf-ready and store-ready preparation where required.
One stock pool, two channels
The same SKUs can ship as DTC orders one hour and leave on a pallet to a retailer DC the next. No split inventory, no fragmented stock counts, no missed sales because the "wrong" pool ran out.
Compliance as a process, not a heroic effort
Pre-dispatch checks on labels, paperwork and ASN matching happen on every shipment, not just the big ones. Chargebacks fall because the error never leaves the site.
What's included
The full retail supplier operation
Everything a brand needs to supply Irish and UK retailers, without building the compliance function in-house.
SSCC & GS1-128 labelling
Compliant pallet and case labels to retailer spec.
EDI & ASN
Order intake, validation and shipping notices managed end to end.
Booking slot management
Retailer portals handled on your behalf, slot to dispatch.
Case & pallet picking
Eaches, cases, layers, full and mixed pallets.
Groupage & FTL
Multi-drop groupage for small shipments, full loads for larger runs.
Mixed B2B + DTC stock
One stock pool serves retail pallets and online orders.
Compliance preparation
Launching into a new retailer? Start before you win the listing.
The best time to get retailer compliance right is before your first purchase order. 2Flow's compliance preparation service gets your product, labels, data and paperwork retailer-ready so the first shipment lands clean.
See Compliance PreparationProduct data, barcodes, shelf-ready markings and pallet labels mapped to the retailer's spec before first delivery.
Retailer EDI account connected, test messages run, ASN flow validated before going live.
DC booking portal access set up and first slots booked together, so your ops team isn't learning live.
First pallets inspected end-to-end before dispatch to catch anything the retailer would flag on arrival.
What brands say
From chargebacks to supplier of the year shortlist
We were getting chargebacks on almost every pallet with our old setup. Within a quarter of moving to 2Flow the chargebacks effectively stopped. Our retailer scorecard has never looked cleaner.
Head of Supply Chain
Consumer Goods Brand, Ireland
Booking slots across three retailer portals used to burn two days a week of someone's time. 2Flow just does it. I stopped thinking about it within a month.
Operations Director
Health & Beauty Supplier, Dublin
We were running DTC on one system and retail on another and the stock numbers never agreed. One pool under 2Flow fixed that inside the first stocktake.
Founder
Food & Beverage Brand, Ireland
Common questions
B2B & retail fulfilment questions answered
The things retail suppliers typically want to understand before moving their operation.
Which Irish and UK retailers can 2Flow ship to?
Does 2Flow support EDI and ASN messaging?
Can 2Flow run B2B and DTC from the same stock?
How do you reduce retailer chargebacks?
Can 2Flow build mixed pallets and store-ready cases?
Ready to supply retail without the firefighting?
Tell us which retailers you ship to, your volumes and your current pain points. We'll show you how 2Flow fits.
Based in Dublin. Serving Ireland, UK & EU.