Your customers care about unboxing as much as what's inside.
We make sure it lands right.
Fragile cosmetics, luxury fragrance, gift sets at scale. 2Flow has built the operational depth that beauty brands need, and a track record with some of Ireland's fastest-growing names in the category.
What makes beauty fulfilment different
Beauty and personal care isn't just high-volume eCommerce. It's high-stakes eCommerce. The margin for error is tighter, the presentation expectations are higher, and the consequences of getting it wrong are more visible to your customer than in almost any other category.
Similar-looking SKUs, high-value contents
Picking the wrong 200ml bottle for a €150 serum is a costly mistake. For your brand and your customer. Beauty ranges have tighter margins for picking errors than almost any other category, with packaging so similar that precision picking can't be assumed. It has to be built in.
The unboxing is part of the product
Your packaging, tissue, inserts, and presentation are not secondary details. They are how your brand lands at the doorstep. For a generic 3PL, a box is a box. For your customers. Especially for premium skincare and fragrance. The opening experience is the first moment your product promise is either kept or broken.
Peaks that arrive without warning
Black Friday. Valentine's Day. Mother's Day. A viral moment. A product launch. Each one can double or triple your order volume overnight. Beauty brands live and die by their ability to turn peak moments into peak revenue. Which means your fulfilment partner needs to scale with you, not buckle under you.
The services beauty brands use most
From standard DTC fulfilment to complex value-add operations, here's what 2Flow handles for beauty and personal care clients every day.
Pick & Pack. DTC and Retail
Accurate picking per SKU spec, with per-order packaging standards enforced at every dispatch. DTC eCommerce and retail wholesale handled by dedicated teams.
Gift Set & Bundle Assembly
High-volume kitting for seasonal gift sets, subscription boxes, and multi-SKU bundles. We've run 18,000+ Christmas gift sets through our kitting lines in a single peak window for a single beauty brand.
Engraving & Personalisation
On-site engraving for luxury bottles, caps, and packaging. We personalise fragrance orders through an in-house engraving machine. Rated by clients as better than the in-house studio they replaced.
Fragile Goods Handling
Glass bottles, liquid cosmetics, blast-packed products. 2Flow handles the full range with strict packing protocols and low breakage across glass and liquid SKUs. Beauty brands ship fragile cosmetics to four continents through us.
Dangerous Goods Compliance
Alcohol-based fragrances and aerosols require specialist handling and carrier classification. 2Flow is one of the only Irish fulfilment partners with operational dangerous goods capability. Essential for fragrance brands.
International Shipping
DTC fulfilment across Ireland, the EU, UK, and rest of world. Carrier management is 2Flow's responsibility. Including switching providers when performance drops, so brand reputation stays intact.
Operator-Led Responsiveness
Direct line to the team that actually handles your stock. Most queries answered within the hour. Urgent jobs, strange requests, last-minute changes. Dealt with by people, not a ticketing system.
Straight from the brands we serve
We think so highly of them. It's never once gone, "oh my god, let's leave 2Flow." We feel like they take a huge weight off our plates.
Trust is huge, because you're trusting a company with all of your stock, all of your growth. You know that your stock is safe there, and you know that they're going to do what you ask them to do.
Peace of mind. When I don't have to get involved a lot, that means everything is working. Whatever we ask, even the strangest request. The guys are always there to help.
Ready to talk about your brand?
Most brands take three to six months to make the switch. Start the conversation now. So your next launch or peak season isn't the one where fulfilment lets you down.
No commitment required · Tailored to your order volume and category